Waitrose has launched a Farming Partnership initiative, which it says further demonstrates its commitment to UK farming.
The Waitrose Farming Partnership is the new umbrella under which all the retailer’s “agricultural farmer-focused initiatives” will now fall and includes steps to help its farmers “better manage costs in their businesses”.
Go deeper with GlobalData
One of the first pieces of work involves a new branded membership of Anglia Farmers, the UK’s biggest agricultural buying co-operative. The membership is open to all Waitrose UK-based farmers, giving them access to what it claims are “significant” savings on all farm supplies.
The initiative comes at a time when the UK farming industry is suffering as processors make substantial cuts to milk prices and poor weather conditions are destroying crops.
