UK baker Warburtons has appointed Nestle UK’s head of chocolate, Mark Simester, to the post of marketing director.

Simester will join Warburtons in October, replacing Richard Hayes who left in January.

Simester is well-placed to continue to develop the Warburtons brand, having overseen Nestle UK’s chocolate business for the past two years. Prior to this, Simester was responsible for Nestle’s marketing of brands including Kit Kat and Aero as well as the Polo mints range.