Robert Wiseman Dairies has purchased trade and assets in fresh liquid milk business Definitely Devon for around GBP0.8m (US$1.4m) in cash.
Wiseman has acquired the trade and certain assets of the Definitely Devon – jointly owned by local milk co-operative Torridge Vale and the Co-operative Group.
Go deeper with GlobalData
The transaction means Wiseman will gain a license to sell milk under the Definitely Devon brand, and manufacture and distribute clotted cream on behalf of Torridge Vale.
Wiseman chief executive Robert Wiseman said: “This acquisition will enhance our existing operations and efficiencies in the South West of England. It complements our planned expansion in this area with our proposed custom-built dairy in the Taunton area.
“Customer service and quality of product remain our top priorities and we are keen to demonstrate this to Definitely Devon’s customers.”
The acquisition is subject to an assessment of the volume of milk transferring, scheduled to be completed on 11 March 2006.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataDefinitely Devon currently supplies around 20m litres per annum, from its UK-based dairy and depot in Torrington, Devon.
