UK confectioner Wrigley has launched what it claims is a first for the company with the roll out of a mixed Skittles and Starburst bag.

Available across all channels, Wrigley said it is hoping to tap into the “massive potential” of the fruit fun-sized bag sector in the UK with the launch, which is growing at 8.7% year-on-year, according to figures from Nielsen.

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“With Skittles and Starburst driving sales of the fruit confectionery market, this is the perfect time to launch a fun-sized mixed bag,” said Wrigley confections business unit director Matthew Austin.

The product has an RRP of GBP1.99 (US$3.20).

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