UK dairy firm Wyke Farms has announced it will rebrand its Truly Scrumptious Farmhouse Butter as Ivy’s Original Farmhouse Butter.

The company said today (21 March) that the move will mean the range will “better fit within the core Wyke Farms range”, bringing its butter in line with its Ivy’s Vintage Reserve Cheddar line.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It said the Ivy’s brand more accurately reflects the “quality, history and provenance of the product by featuring matriarch and brand founder Ivy Clothier”.

Wyke said the change comes as part of a complete brand revamp to include the ‘150 years of family farming’ badge on all packaging.

The company said that Ivy’s Original Farmhouse Butter’s “traditional farmhouse flavour and premium quality” is aimed at the dinner party and special occasions market.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact