UK meat-free business Quorn Foods has linked up with Carbon Trust on a carbon footprint initiative.
The company said Carbon Trust-certified data for more than 60% of its top-selling products will be put on its website from today (9 January) with a plan to roll that out onto product packaging throughout 2020.
The meat-free pioneer, owned by Philippines-based noodle maker Monde Nissin, said the move is part of a new campaign to help consumers take a “step in the right direction” when it comes to sustainable food choices, in the fight against climate change.
The business, based in England’s North Yorkshire region, is calling on other food brands to follow suit, pointing out that more than half of all UK consumers are now reducing their meat consumption while awareness about the environmental consequences of people’s dietary choices is at its highest ever level.
Alex Glen, the company’s marketing director, said: “With over a quarter of global emissions coming from food, this is the decade that we need to enable people to focus on how food choices impact climate change.
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“We have been proudly delivering healthy protein for a healthy planet for over 30 years and are delighted to be helping our customers, whom we know are actively trying to find ways to reduce their impact on the planet, with the introduction of our carbon footprint information.”
Quorn claims it is the first meat-free food manufacturer in the world to publish the carbon footprint information for its key products, through third-party accreditation by the Carbon Trust.
Hugh Jones, managing director for the Carbon Trust, said: “We are really excited to be working with Quorn to certify their product carbon footprint data and help improve communication to its customers. It’s really important that consumers have robust information to help inform their purchases and we’re pleased to be able to work with Quorn on this.”