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September 18, 2017

UK’s Streamline Foods launches Fruit Shoot snack bars through Britvic deal

UK jam and marmalade maker Streamline Foods is producing snack bars based on Fruit Shoots, the kids' soft drinks brand marketed by Britvic.

By Andy Coyne

UK jam and marmalade maker Streamline Foods is producing snack bars based on Fruit Shoots, the kids’ soft drinks brand marketed by Britvic.

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Cambridgeshire-based Streamline, which specialises in reduced sugar products, is to manufacture and market the bars on Britvic’s behalf.

The Fruit Shoot range of five different flavoured fruit bars is available in Tesco stores nationwide from today (18 September). 

The bars are free from added sugar, artificial colours, flavours or sweeteners and are high in fibre. Streamline points out that each bar contains more than 99% fruit and provides one of your five a day. 

The Fruit Shoot fruit bars have also been certified by the international authority for sugar claims Sugarwise. 

The range is made up of five flavours; Apple, Apple & Blackcurrant, Summer Fruits, Peach & Mango and Tropical Fruit. The RRP for 5 x 25g bars is GBP2.29 (US$3.10). 

Séverine Brault, marketing manager at Streamline Foods, said: “Fruit Shoot Fruit bars are a win-win for both kids and parents. Parents will be able to give their children a healthier and convenient snack from a much-loved brand and children will be happy to open their lunchbox to find something they want to eat.” 

It is not the first time Streamline and Britvic have teamed up to produce edible products based on the Fruit Shoot drinks. In 2014, they launched a Fruit Shoot range of squeezy jam.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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