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November 30, 2020

Unilever completes unification process

Anglo-Dutch consumer goods giant Unilever has issued an update on its unification process in a statement to the London Stock Exchange.

By Leonie Barrie

Anglo-Dutch consumer goods giant Unilever has completed its unification process, it revealed in a statement this morning (30 November) to the London Stock Exchange.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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  • Perform company-level analysis to understand business model, size, and geographic focus
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by GlobalData
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The legal tidying-up exercise means that from today the group will operate under a single parent, Unilever Plc.

For the first time in its history it will trade with one market capitalisation, one class of shares and one global pool of liquidity.

It will, however, maintain its listings on the Amsterdam, London and New York stock exchanges.

Nils Andersen, chairman of Unilever, said: “This is an important day for Unilever and we would like to thank our shareholders for their strong support of our unification proposals, which give us greater flexibility for strategic portfolio change, remove complexity and further improve governance.”

Unilever said there will be no change to the operations, locations, activities or staffing levels in either the Netherlands or the UK as a result of unification. 

The headquarters of Unilever’s Foods & Refreshment division will continue to be based in Rotterdam and the Home Care and Beauty & Personal Care divisions will continue to be headquartered in the UK.

Realistically, the final hurdle to unification was cleared last month when UK shareholders in the company joined counterparts in the Netherlands in voting to approve the unification of the legal structure of the Marmite and Ben & Jerry’s brands owner.

The move was then rubber-stamped by the High Court of Justice in the UK.

Unilever has been owned through two separately listed companies, a Dutch NV and a UK plc, since its formation in 1930 but has operated as a single business unit through “complex agreements between plc and NV to maintain parity between economic rights of the respective shareholders”, the company said in a filing with the London Stock Exchange in June, when it confirmed the business was going ahead with the proposed unification plan.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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