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March 4, 2022

Unilever “condemns brutal act of war in Ukraine” – CEO

Alan Jope heads a business with operations in Russia and Ukraine.

By Dean Best

Unilever has hit out at Russia’s invasion of Ukraine, calling Moscow’s move “a brutal act of war”.

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In a brief statement, Alan Jope, Unilever’s CEO, said the consumer-goods group “condemns the Russian state’s invasion for what it is – a brutal act of war against a neighbouring sovereign country”.

Jope, whose 37-year career at Unilever includes time heading up the company’s business in Russia, added: “We join the many voices calling for its end, and hope that peace, human rights, and the international rule of law will prevail.”

Unilever has business units in Russia and Ukraine. According to the group’s 2020 annual report, the Russian entities are in Moscow and Omsk. The company markets a range of products in Russia, including under foods brands Knorr and Hellmann’s.

In Ukraine, Unilever employs 146 staff. The company has an office in Kyiv and sells products under brands including Knorr and non-food items such as Dove soap and Domestos bleach.

Jope said Unilever is “working with NGO partners on the ground” in Ukraine to donate “EUR5m worth of food, personal care and hygiene products to those impacted by the war”.

Just Food asked Unilever for an update on the impact the war has had on its supply chain in Ukraine and the company declined to comment.

The business also refused to be drawn further on Jope’s statement.

For more on Just Food’s coverage on how the conflict is affecting the food industry, please visit our dedicated microsite.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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