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March 7, 2016

Unilever launches “handheld” Ben & Jerry’s ice cream in UK

Unilever has introduced ice-cream sandwiches under its Ben & Jerry's brand in the UK, the first "handheld" products in the range.

Unilever has introduced ice-cream sandwiches under its Ben & Jerry’s brand in the UK, the first “handheld” products in the range.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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by GlobalData
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The Ben & Jerry’s ‘Wich sandwiches feature ice cream between two soft-baked cookies. Unilever has launched two flavours: Cookie Dough and Chocolate Fudge Brownie.

Unilever said the launch would “unlock the on the go [opportunity]”.

The new product is available in four options: individually wrapped options; a pack of three; a multipack of eight; and a tub format.

Alessandra Salvo, Ben & Jerry’s brand manager, said: “We’ve consciously coupled soft-baked cookies with much loved Ben & Jerry’s flavours, to offer consumers a euphoric ice cream experience that can be enjoyed any ‘Wich way – whether at home or on the go.”

Unilever said the prices of the products range from GBP2.49-4.99 (US$4.24-$7.07).

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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