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March 7, 2016

Unilever launches “handheld” Ben & Jerry’s ice cream in UK

Unilever has introduced ice-cream sandwiches under its Ben & Jerry's brand in the UK, the first "handheld" products in the range.

Unilever has introduced ice-cream sandwiches under its Ben & Jerry’s brand in the UK, the first “handheld” products in the range.

The Ben & Jerry’s ‘Wich sandwiches feature ice cream between two soft-baked cookies. Unilever has launched two flavours: Cookie Dough and Chocolate Fudge Brownie.

Unilever said the launch would “unlock the on the go [opportunity]”.

The new product is available in four options: individually wrapped options; a pack of three; a multipack of eight; and a tub format.

Alessandra Salvo, Ben & Jerry’s brand manager, said: “We’ve consciously coupled soft-baked cookies with much loved Ben & Jerry’s flavours, to offer consumers a euphoric ice cream experience that can be enjoyed any ‘Wich way – whether at home or on the go.”

Unilever said the prices of the products range from GBP2.49-4.99 (US$4.24-$7.07).

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