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August 26, 2020

Unilever, Mars among US plastics pledge signatories

Unilever, Mars and Walmart are among 60 organisations across the private and public sectors to have joined a new "pact" on plastics in the US.

By Dean Best

Unilever, Mars and Walmart are among 60 organisations across the private and public sectors to have joined a new “pact” on plastics in the US.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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The signatories, which also include Danone, Nestlé and Mondelez International, have pledged to work together on four “targets”. One, draw up a list of packaging to be designated as “problematic or unnecessary by 2021” and take measures to eliminate them by 2025. Secondly, ensure all plastic packaging is 100% reusable, recyclable, or compostable by 2025.

A third target is to “undertake ambitious actions to effectively recycle or compost 50% of plastic packaging”, also by 2025. The fourth goal, also with a 2025 deadline, is to have an “average recycled content or responsibly sourced bio-based content in plastic packaging” of 30%.

“Plastic pollution is a global crisis that needs local solutions, and the United States is one of the biggest opportunities where regional interventions can result in transformative change around the world,” Erin Simon, head of plastic waste and business at the World Wildlife Fund, said. “To do this, WWF sees the US Plastics Pact as the linchpin for uniting the critical stakeholders – industry leaders, waste management systems and policymakers – under a common vision and action plan for meaningful, measurable impact.”

WWF is to track the progress against the plans and publicly report the commitments each year.

The Ellen MacArthur Foundation, a UK charity created by the retired British sailor of the same name that works with businesses, governments and other professionals to “build a framework for an economy that is restorative and regenerative by design”, praised the pact.

“This is an exciting step on the journey towards a circular economy for plastic in the United States, one that keeps plastic in the economy and out of the environment,” Sander Defruyt, head of the Ellen MacArthur Foundation’s New Plastics Economy initiative, said. “This effort will not only help to create solutions in the US, but across the world, as part of our global network of plastics pacts. We are looking forward to working with all those involved to drive real change, by eliminating problematic and unnecessary plastic items, innovating to ensure all plastic packaging is reusable, recyclable, or compostable, and circulating it in practice.”

Companies including Nestlé, Unilever and Danone have signed up to other commitments on plastic packaging devised under the auspices of The Ellen MacArthur Foundation. In October 2018, the charity announced the “New Plastics Economy Global Commitment”, which included the pledge to ensure “100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025”.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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