View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
March 1, 2017

Unilever, Sime Darby accused of collusion in South Africa

Unilever is facing a fine in South Africa for alleged collusion in the manufacture and supply of edible oils and margarine to wholesale and retail customers in the country.

Unilever is facing a fine in South Africa for alleged collusion in the manufacture and supply of edible oils and margarine to wholesale and retail customers in the country.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

South Africa’s Competition Commission said today (1 March) it had referred Unilever to the Competition Tribunal for prosecution, following a probe into activities between the company and fats and oil supplier Sime Darby.

The investigation followed a raid on the offices of the companies by the Commission in 2014.

The Commission said the companies had “entered into a sale of business agreement, which contained a clause in terms of which they agreed not to compete with each other in respect of certain pack sizes of margarine and edible oils”, in contravention of competition laws.

According to the Commission, the agreement included commitments Sime Darby would not supply retail customers with its Crispa branded edible oils, while Unilever would not supply industrial customers with its Flora branded edible oils.

The Commission said it reached a settlement with Sime Darby in 2016. The Commission said it is now seeking an order declaring that Unilever and Sime Darby contravened competition laws. The anti-trust body is also looking for an order declaring Unilever is liable for payment of an administrative penalty equal to 10% of the annual turnover of Unilever’s business in South Africa.

Competition Commission member Tembinkosi Bonakele said: “We are determined to root out exploitation of consumers by cartels that are so prevalent in this sector.”

A spokesperson for Unilever told just-food: “As this matter is subject to litigation, we will not be commenting on it.”

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food