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December 6, 2019

Unilever to cut jobs in Caribbean to “sharpen focus”

Anglo-Dutch consumer goods heavyweight Unilever has announced it is is planning to cut employee numbers. 

By Leonie Barrie

Anglo-Dutch consumer goods heavyweight Unilever is planning to cut employee numbers in the Caribbean.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Local media reports suggest some 200 jobs are to go but this has not been confirmed by the Marmite and Colman’s mustard maker.

In a statement, Unilever said it will be initiating a “retrenchment exercise” as a result of a restructuring operations in Trinidad and Tobago. 

Unilever said the decision was taken by the board of directors of its Caribbean division after “exhaustive analyses of the current operations to ensuring the economic viability of the organisation”.

It added: “This decision has come even after a number of improvement initiatives were undertaken in all areas of the operation over the past two years. In the prevailing domestic and global competitive environment the measures have not yielded the results required to keep the company viable.”

Unilever said it plans to “sharpen the focus of its core business to ensure long-term sustainability of its operations in Trinidad and Tobago and the region”.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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