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June 15, 2020

Unilever to sell Chile ice-cream unit to Empresas Carozzi

Unilever is to offload one of its businesses in Latin America, the prospective buyer of the asset has revealed in a stock-exchange filing.

By Dean Best

Unilever is to offload its ice-cream business in Chile, the prospective buyer of the asset, local food group Empresas Carozzi, has revealed.

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The deal, struck for an undisclosed sum, would see Empresas Carozzi enter the ice-cream sector. The group’s product range includes pasta, porridge, biscuits and confectionery.

In a stock-exchange filing to announce the acquisition, Empresas Carozzi said it would purchase the local brands Bresler and Melevi. The transaction also gives the Chilean company the licence to Unilever’s international ice-cream brands on sale in the country.

Empresas Carozzi expects the acquisition to be finalised by no later than 15 July.

Unilever, the world’s largest ice-cream business, had not returned a request for comment at the time of writing.

In 2018, Unilever acquired ice-cream companies in India, Romania and Bulgaria.

Ice cream sits within Unilever’s food and refreshment division, which accounted for 37% of the FMCG giant’s EUR52bn (US$58.52bn) turnover in 2019. Ice cream represented 13% of Unilever’s revenue last year, according to the company’s 2019 annual report.

In the report, Unilever said its turnover from ice cream globally grew last year but volumes “declined due to a strong comparator from a particularly good European summer in the prior year”.

According to analysis from GlobalData, Chile’s ice-cream sector is expected to grow from CLP431.7bn (US$526.7m) in 2018 to CLP516.3bn by 2023, equalling a compound annual growth rate of 3.6%. In volume terms, GlobalData analysts forecast the sector is expected to grow from 84.2 million kg in 2018 to 88.5m kg by 2023, a CAGR of 1%.

GlobalData’s research says Unilever had a market share of 7.6% by value in Chile in 2018, behind Industria de Alimentos Trendy at 18.4% and the then Nestlé business at 35.5%. Froneri now houses Nestlé’s ice-cream operations in Chile as part of the Swiss giant’s venture with PAI Partners.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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