United Biscuits is continuing its new-product rollout offensive with its third UK launch in under a week.
The Yildiz Holding-owned baking and snacks firm is now taking its Go Ahead! brand into the bite-sized snacking sector.
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The first product – Go Ahead! Cookie Bites – will be available in white chocolate and raspberry and chocolate and orange variants. The firm said: “The bitesize cookies appeal to the consumer trend of snack grazing offering a treat to enjoy throughout the day.”
United Biscuits is also launching Pud Bakes under the Go Ahead! brand in a cherry bakewell flavour, with further range extensions to follow.
In a statement United Biscuits said: “The launches form part of a new strategy for UB’s entire Go Ahead! portfolio, which focuses on driving brand reappraisal and encouraging uptake with a younger demographic. The new strategy centres on the insight that weight-conscious shoppers are still looking for satisfying snacks that they can enjoy without compromising on taste and flavour.”
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Go Ahead! Cookie Bites will be available at an RSP of GBP1.99 (US$2.88) for a bag of six. Go Ahead! Pud Bakes will be available at an RSP of GBP1.99 for a pack of five.
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By GlobalDataAll three products will be available in grocery stores across the UK from 29 February.
Earlier this week, United Biscuits launched Trio and McVitie’s Nibbles.
