General Mills has said that its new Australian acquisition Pasta Master is “a great fit” for the US food group’s operations in the country.

The company yesterday (13 December) announced it had struck a deal to buy Pasta Master, which makes Italian meals, pasta and sauces. The sale, which is expected to complete in March, includes the Victoria-based business and a production facility in Bendigo.

General Mills’ Australia and New Zealand division forms part of the firm’s international division. With five sites across the two countries, General Mills’ brands on sale include Old El Paso Mexican foods, Latina pasta and sauces, Betty Crocker baking mixes and desserts, and Frescarini pasta and sauces.

A spokesperson for the firm told just-food today (15 December) that Pasta Master’s line of chilled Italian meals – including lasagna, pasta and sauces – will “broaden” its offerings to consumers.

“With this acquisition, we are adding Italian meal capability to our existing number one position in the fresh pasta and sauce category with our Latina brand. It is a great fit for us,” the spokesperson said.

The firm declined to comment on plans for the business or whether any redundancies may results from the acquisition.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We’ve only just announced the contract,” the spokesperson said. “We have a lot to do in the coming months in working with Pasta Master to ensure a smooth transition. That’s our focus. We have no other news to share at this time.”

Terms of the sale have not been disclosed.

Last month, General Mills announced it was offloading assets in Australia, with the sale of its Croissant King and van den Bergh’s frozen bakery business to Ireland’s Kerry Group, allowing it to concentrate on its retail channels.