The US government’s Food Pyramid and manufacturers’ food labels are helping Americans change their eating habits.


 


A Wall Street Journal poll shows that 40% of adults use them to follow healthier diets. Of those reading labels, 39% do so primarily for eating a balanced, nutritious diet.


 


Of those polled 63% said that they read labels to effectively manage a medical condition. Adults are most likely to look for information regarding fat (83%) for themselves, but for sugar content when shopping for their children.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

 


Of those modifying their diets to conform to Food Pyramid guidelines, 22% have done so with regard to recommended daily servings and 19% with regard to portion size.