American Italian Pasta Company (AIPC) is running a TV ad campaign for its Golden Grain brand, the first time the company has advertised the brand on TV. The campaign, which aims to reflect the brand’s heritage, carries the tagline “The recipe may change, but for generations there has been only one pasta. Golden Grain. Makes Meals to Remember.”

Created by Cramer-Krasselt, the campaign will run through June 2006 with ads airing during major programming in San Francisco, Sacramento, Seattle, Portland and Salt Lake City.

“Golden Grain has been a brand consumers have known and trusted since 1912 and it continues to be relevant to modern lifestyles,” said AIPC’s Drew Lericos. “This advertising campaign highlights the enduring popularity of Golden Grain pasta, which continues to make new meal traditions the whole family looks forward to.”