The US unit of Japanese food giant Ajinomoto has confirmed that it is targeting sales gains in the US with its frozen food offering.
“We currently have frozen foods in the US – including frozen rice – which we sell into the retail and foodservice market,” a spokesperson for the firm in the US told just-food today (23 April).
“There is a lot of potential with the frozen rice lines in the US and we believe we could increase sales by 1.5 times,” the spokesperson continued.
Currently, Ajinomoto’s sales of frozen rice stand at about US$20m. The company produces around ten frozen rice varieties, such as special fried rice.
In order to foster growth, Ajinomoto has indicated that it plans to increase its production capacity in the US, although no details of the size or scope of the investment have been released.