Crackerbread company Wasa, owned by Italian pasta group Barilla, has added two varieties to its crispbread range for the US market.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Crisp’n Light Mild Rye and 100% Whole Grain will launch this summer, the company said yesterday (18 August).


Crisp’n Light Mild Rye provides 8% of the Daily Value for fiber (2g), 4g of whole grains and 80 calories per serving, the company claims.


100% Whole Grain is made with 100% whole grains, providing 12g in every slice, with 40 calories per serving, the company said.


“The rye in new Wasa Crisp’n Light Mild Rye and Wasa 100% Whole Grain contains phytonutrients that function as antioxidants, prebiotics and phytoestrogens. These compounds play a key role in the reduction of heart disease and cancer risks,” Wasa said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now