Bel Brands USA, a division of France’s Groupe Bel, has added another line to its range of individually portioned cheese spread under The Laughing Cow brand.

Laughing Cow Smooth Sensations Cream Cheese Spread comes in five varieties – four lines with one-third less fat than regular cream cheese contain 45 calories per wedge. A Classic Cream flavour contains 55 calories per wedge, Bel said.

“We are thrilled to introduce The Laughing Cow Smooth Sensations Cream Cheese Spread and are excited to provide consumers with a delectably rich, portion-controlled alternative to traditional cream cheese for a better breakfast experience,” said Dan Waters, marketing director at Bel Brands, said today (22 March).