Ben & Jerry’s has launched Bonnaroo Buzz, its latest ice cream flavour, in conjunction with the Bonnaroo Music & Arts Festival.
The Unilever-owned ice cream maker said that Bonnaroo Buzz a coffee and malt ice cream with whiskey caramel swirls and English toffee pieces.
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The product was unveiled at a concert yesterday night (19 April) at New York’s Bowery Ballroom, with LA-based Ozomatli.
Bonnaroo will donate its portion of the proceeds of the sale of its namesake flavour to the Bonnaroo Works Fund, which supports various local, regional, and national non-profit organisations.
