Campbell Soup Co. may sell its Godiva Chocolatier business, after admitting it was exploring strategic alternatives for the business.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The decision follows a review of Campbell’s portfolio as part of its ongoing strategic planning process, the company said.


Godiva Chocolatier is one of the world’s leading premium chocolate businesses and has annual sales of around US$500m.


Douglas Conant, Campbell’s president and CEO, said: “Godiva is one of the world’s most recognized luxury brands and the business has been a strong performer for Campbell.


“Although the premium chocolate category is experiencing strong growth and Godiva is well-positioned for the future, the premium chocolate business does not fit with Campbell’s strategic focus on simple meals – including soup-baked snacks, and vegetable-based beverages.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Campbell has retained Centerview Partners LLC as its financial advisor in this matter.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now