US food manufacturer ConAgra Foods has launched a range of Marie Callender’s frozen meals to “put a contemporary twist on comfort food”.
The range includes Creamy Chicken Alfredo with Sun-Dried Tomatoes; Vermont White Cheddar Mac & Cheese; Chicken, Spinach and Mushroom Lasagna; Southwestern Style Chipotle Chicken Bake; and Scalloped Potatoes & Ham in a Creamy Cheese Sauce.
“Marie Callender’s new home-style, baked, multi-serve meals add new twists to familiar recipes” “Marie Callender’s new home-style, baked, multi-serve meals add new twists to familiar recipes,” said ConAgra brand director Jenn Freeman. “These are dishes with the familiarity of traditional recipes and a little something extra to change things up and make it more exciting.”
The new products will be supported by a marketing campaign, including national TV ads that feature Marie Callender’s “Time to Savor”.