ConAgra Foods, which manufactures Egg Beaters liquid eggs, has filed a patent-infringement lawsuit to block rival Michael Foods adding cheese to its better’n Eggs product.
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According to a report in US newswire Bloomberg News, Michael Foods is introducing two new products – three cheese and ham and cheese – to its Better’n Eggs line. Better’n Eggs already includes a cheese and chives variety.
ConAgra has claimed that this infringes its 1989 patent for liquid egg substitutes combined with cheese.
The egg substitute market in the US is currently worth US$197.7m and has expanded in recent years as consumers seek more low-cholesterol egg substitutes. ConAgra claims that its Egg Beaters is the best selling liquid egg substitute, with about a 50% market share.
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Spot leading innovative companies with GlobalData’s Innovation Scorecard
- Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
- The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
- Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
- Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
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