More consumers want their foods clearly labelled according to new research by Deloitte.
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By large margins, the new survey shows that consumers want key information displayed on their food, including country-of-origin, so they can make “more informed” buying decisions.
More than two out of five consumers feel they currently do not have enough information about the food they eat in general.
Around 73% of those surveyed indicated they would still want country-of-origin labelling even if it meant the price increase slightly.
The top three concerns about the food they eat were the healthiness of ingredients (61%), the possible use of chemical ingredients that are detrimental to health (49%) and the safety of the ingredients (49%).
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By GlobalData“Today, consumers have more access to food information than ever before,” said Pat Conroy, Deloitte LLP’s vice chairman and US consumer products group leader. “Still, it’s clear that what they are getting is not enough. Consumers are spending more time checking labels and are often overwhelmed by a flood of contradictory nutrition ‘facts.’ They seek clear, straightforward information they can understand so they can make more informed choices and better protect themselves and their families.”
Responding to a key issue now being debated, around eight of ten US consumers surveyed (79%) believe that meat from cloned animals should be labelled as such in food stores. And, half of consumers surveyed (50%) say meat from cloned animals should not be sold in the US.
