US: Dole rolls-out “all natural” fruit bowls

Produce giant Dole Food Co. has launched a range of “all natural” Fruit Bowls for the US market.

Dole Fruit Bowls all natural fruit in 100% juice contain no high fructose corn syrup or artificial sweeteners, the company claims. The bowls are available in eight varieties; Pineapple Tidbits, Tropical Fruit, Mixed Fruit, Diced Peaches, Diced Pears, Cherry Mixed Fruit, Diced Apples and Mandarin Oranges.

“By converting our entire line of Fruit Bowls single serving fruit, we can now offer all-natural fruit in 100 percent juice, with the convenience and value consumers have come to expect from Dole.” said David Spare, vice president of marketing and product development at Dole Packaged Foods.

Each 4oz cup contains 90 or fewer calories per serving, is fat-free and offers “at least” 45% of the recommended daily allowance of Vitamin C, Dole claims.

The suggested retail price is US$2.89 for a pack of four individually sealed cups.

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