US organic produce firm Earthbound Farm has established a product innovation team and hired a trio of executives with organic industry experience.
Tracy Miedema, Alec McErlich and Peter LeCompte will lead the company’s development of new product lines.
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As director of product innovation, Miedema will lead the product development strategy at Earthbound Farm.
Most recently, Miedema led both marketing and product development at Stahlbush Island Farms.
“I have long admired Earthbound Farms leadership in organic agriculture and their accomplishments innovating in the produce category,” said Miedema. “This is a group of people who stand true to their mission and it’s a privilege to join the team.”
McErlich, Earthbound Farm’s new director of farm supply, was the organic agriculture research & development manager at General Mills unit Small Planet Foods.
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By GlobalData“I look forward to contributing to the values and ideals Earthbound Farm brings to the land, growers and the crops we produce,” said McErlich. “Working to make healthy, vibrant food available to consumers is something I am committed to. It is satisfying to be part of a company with a demonstrated history of doing just that.”
LeCompte will assume the role of director of global sourcing. He comes to Earthbound Farm from General Mills, where he has served as the sourcing manager for organics since 2000.
“I feel excited and fortunate to work with a group so dedicated and experienced in the organic foods industry, from the field to the table,” said LeCompte. “Earthbound Farm represents the highest level of organic integrity and food safety in the industry, and I look forward to the opportunity as another ‘organic gatekeeper’ to help continue building this worthwhile brand.”
