Former Nestle executive Julie Dexter Berg has been named chief marketing officer at US retail giant Supervalu Inc.

Berg, 52, will join the business on 15 March and report to CEO and president Craig Herkert.

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“Julie has a terrific blend of strong experience in both marketing and operations leadership,” said Herkert. “She has developed and implemented brand and customer management strategies for multiple companies that were effective in building customer loyalty and driving sales.”

Berg joins from Brandmaking, a brand consultancy she formed in 2004.

Her appointment is the latest change to Supervalu’s management roster. Last month, Chuck Golias has was named group vice president of strategic planning, while the retailer also announced the appointment of Keith Wyche as president of Cub Foods.

January also saw the appointment of Steve Jungmann to the post of EVP for merchandising.

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