Daymon Worldwide, which specialises in the sales and marketing of private-label products, has appointed Carla Cooper as the company’s CEO and president.

Cooper will replace company co-founder Milton Sender, who will remain in his role as chairman of the board.

Cooper will become the company’s second CEO in Daymon Worlwide’s 40-year history. She has held senior management positions in Coca-Cola, PepsiCo, Procter and Gamble and Kellogg but was most recently senior vice president of the Quaker, Tropicana and Gatorade sales organisation at PepsiCo.

“The best practices Carla developed during her time in the consumer branding world will help fuel the growth of Daymon Worldwide as the company looks to expand its footprint and customer base,” said Sender. “She is a proven leader and general manager who has a keen appreciation for the value of relationships-with clients and internal stakeholders.”