PepsiCo-owned snack foods producer Frito-Lay has announced the introduction of a new-line of 100-calorie packs of its popular snack brands. The 100 Calorie Mini Bites line will offer packs, containing no more than 100 calories, of its Cheetos and Doritos snacks.
“Consumers want products that fit in a health-conscious lifestyle and yet they are unwilling to compromise on taste,” said Jeff Swearingen, vice president, shopper marketing, Frito-Lay North America. “Our 100 Calorie Mini Bites gives consumers ‘snack balance’ – their favourite brands in convenient portion packaging that takes the guess work out of calorie control.”
The new 100 Calorie Mini Bites range includes Baked! Cheetos, Doritos Nacho Cheese, Doritos Cool Ranch and Cheetos Asteroids snacks. The new range was introduced nationwide from February, with a five-pack box retailing at US$1.99.