Frito-Lay, PepsiCo’s snacks division, has launched TrueNorth, a range of “natural nut snacks”, in the US.

Unveiling the range, Frito-Lay described Truenorth as a “contemporary line of 100% natural nut snacks offering different snacking experiences for a wide range of occasions”.

The range comprises three different kinds of snacks: nut clusters, nut crisps and nut crunches.

“While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring,” said Regan Ebert, vice president, general manager, Frito-Lay North America. “TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker.”
TrueNorth Nut Clusters, which are clusters of roasted nuts, come in three varieties: roasted peanuts, toasted almonds or a pecan-almond-peanut mix.

TrueNorth Nut Crisps are crisps made from either roasted peanuts, toasted almonds or pistachios, along with other 100% natural ingredients, that are baked together to create a crispy cracker-like texture. TrueNorth Nut Crunches are oven-baked nut snacks which have an outer crunchy coating. Honey wheat peanut and toasted sesame peanut variants are available.

Frito-Lay is rolling out the range nationwide during the second quarter of 2008. The launch is being supported by a fully-integrated marketing campaign including print and TV advertising, sampling and free standing inserts, Frito-Lay added.