Hain Celestial has added a raft of products to its portfolio in the US, including the launch of its UK soup brand New Covent Garden.

The food manufacturer debuted around 100 products at the Natural Products Expo West last week, including food, beverage, and personal care products with new flavours and product benefits.

The company launched its refrigerated UK soup brand New Covent Garden into the US market for the first time.

Hain attained the brand when it acquired UK chilled foods firm Daniels Group in 2011 and signalled then it could look to take the product across the Atlantic.

The launches announced last week include: Yummy Tummy Organic Fruit and Fiber Purees and Organic Fruit Yogurt Smoothies, MaraNatha No-Stir Creamy Coconut Almond Butter, and Arrowhead Mills Gluten Free Quinoa and Oat Instant Hot Cereal.

Other launches include: Imagine Chunky-Style Carton Soups, Garden of Eatin’ Chia Seed Corn Tortilla Chips, and Keiller Dundee Marmalades and Preserves.

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