Heinz is looking to intensify its marketing investment over the next two years, according to CEO William Johnson.
The US food giant plans to spend US$100m over the next two years on marketing its key brands and a raft of product launches.
“We plan to continue supporting our product launches with substantially increased marketing investment,” Johnson said.
Heinz’s investment in R&D will also rise in double-digit percentage terms this year.
Earlier this week, Heinz told shareholders that it expects operating profit to jump 14% during the first quarter of the year.
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Heinz said the rise in profits would come on the back of a 9% rise in sales. Heinz said it saw “double-digit” sales growth from its ketchup, beans and soup portfolio.
Heinz has unveiled a raft of new products in recent months, particularly in the UK.
This week, the company launched a new format to its flagship baked bean brand with the arrival of a four-pack “yoghurt pot” version of the product.
Earlier this month, Heinz released what it dubbed three “groundbreaking” soup ranges in the UK.
And last month, Heinz launched a line of hand-held mini-meals under the Weight Watchers Smart Ones brand called Anytime Selections.