Switzerland’s Hero Group and US Hispanic-owned food company Goya have teamed up to develop a new range of Hispacic baby foods under the Beech-Nut/Goya brands.
Announcing the launch, Jeff Boutelle, president of Hero’s US subsidiary Beech-Nut Nutrition, said the company’s research suggested “Hispanic moms” have been “waiting” for a product that combines “authentic, traditional Latin flavours” with “nutritious, natural ingredients free of preservatives”.
Go deeper with GlobalData
“Our products are as close as possible to home-made, and that’s very important to Hispanic families,” he suggested.
The launch comprises of a full range of infant foods – from wheat, corn, oatmeal/bananas and rice/mango cereals, to “stage one” beef and chicken with broth, and “stage two” and “stage two and a half” jarred baby foods.
The move comes as US food manufacturers increasingly look to appeal to the Hispanic market, where demand is being driven by demographic growth drivers. With one-quarter of all US birth’s coming from the Hispanic population, Boutelle said “any company hoping to grow their business must take their needs and tastes into account”.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
