Hershey said today (24 April) its first-quarter results had missed its expectations amid “pressure” on sales.

The Reese’s and Hershey’s Kisses manufacturer booked a 2.4% rise in net sales to US$1.87bn.

The result came in below Hershey’s forecasts, with the company feeling the impact of shoppers in the US making fewer trips to “instant consumable channels” and “irregular purchasing patterns” at mass stores.

The confectionery giant also revealed there had been “softness” to its sales in Latin America. Sales in Mexico were hit by a new tax on products with a certain level of calories.

Shares in Hershey had fallen 2.06% at $98.09 at 09:52 ET.

To boost sales in the US, Hershey has new products lined up set to enter the market, including the “breakthrough” Ice Breakers Cool Blasts product it revealed in February.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Mexico, a key Latin American market for Hershey, will see Reese’s Peanut Butter Cups roll out more broadly after its introduction in Oxxo stores last year. The presence of the product will also be extended in Brazil and in China in the second half of this year.

The company continues to expect its group-wide net sales to grow 5-7 this year.

Hershey’s first-quarter profits were up. EBIT grew 3% to $406.6m. Net income grew 4.4% to $252.5m.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now