US cake maker Interstate Bakeries has launched 100 Calorie Pack Twinkie Bites for its Hostess brand in a bid to offer a portion-controlled option to its snack cakes.
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Available nationwide, each pack contains three mini Twinkie cakes filled with the brand’s signature creme filling.
“We’ve received a tremendous response from consumers for delivering real cake and satisfaction in our 100 calorie snacks,” said Kevin Kaul, marketing director for Hostess. “Given the excitement surrounding the launch of our 100 Calorie Pack Cup Cake and Muffin products we are excited to now offer our most iconic snack – the Twinkie – in a portion controlled option.”
Hostess is also introducing 100 Calorie Pack Strawberry Cup Cakes – three strawberry cakes with cream cheese icing and creme filling, as part of the 100 Calorie Pack line extension.
The Hostess 100 Calorie Pack Twinkie Bites and Strawberry Cup Cakes launch will be supported by a national advertising campaign, including national print advertising in women’s magazines.
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By GlobalDataInterstate Bakeries is a wholesale baker and distributor of bread and sweet goods under brand names including Wonder, Dolly Madison, Baker’s Inn, Home Pride and Merita.
