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November 23, 2016

US investment vehicle Sunrise Strategic Partners takes share of Maple Hill Creamery

Sunrise Strategic Partners, the US food investment vehicle set up by former Boulder Brands CEO Steve Hughes, has taken an undisclosed minority stake in New York state-based Maple Hill Creamery with private-equity firm Trilantic North America.

Sunrise Strategic Partners, the US food investment vehicle set up by former Boulder Brands CEO Steve Hughes, has taken an undisclosed minority stake in New York state-based Maple Hill Creamery with private-equity firm Trilantic North America.

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Maple Hill, a supplier of grass-fed organic dairy products will be able “to invest in the expansion of the team, as well as sales, marketing and supply to support the brand’s rapid growth”, Sunrise said.

Hughes added: “Maple Hill Creamery is one of the fastest-growing dairy brands in the natural channel. What started as a speciality regional yogurt company in 2009 has become a national dairy brand, and consumers can now find Maple Hill Creamery in over 6,000 retailers across the US, from Whole Foods Market, Natural Grocers by Vitamin Cottage, and Sprouts Farmers Market to select Kroger banners, as well as thousands of independent grocers and speciality retailers. As consumers and retailers begin to understand the value and benefits of 100% grass-fed, there is significant opportunity to scale this brand.”

Maple Hill suppliers products including whole milk yogurt, kefir, cheeses, and milk. Since its launch, the dairy said it has grown from two farms to more than 100 as of the end of this year, “representing 25% of all organic dairy farms operating in New York state”, Sunrise said.

Tim Joseph, the founding farmer and CEO of Maple Hill, said: “We are challenging conventional thinking that you can’t produce milk with ‘just grass’. We are committed to growing a community of regenerative grass farmers and demonstrating how 100% grass-fed dairy is the new organic by benefiting the cows, consumers, the farmers and the land.”  said: “We are challenging conventional thinking that you can’t produce milk with ‘just grass’. We are committed to growing a community of regenerative grass farmers and demonstrating how 100% grass-fed dairy is the ‘new’ organic by benefiting the cows, consumers, the farmers and the land.” 

Sunrise’s investment is its fifth since it launched earlier this year. In July, Sunrise acquired a minority stake in Utah-based Kodiak CakesIn March, Sunrise took a minority stake in US jerky maker Perky Jerky.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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