The Irish Dairy Board has launched a sweet cheddar cheese, Kerrygold Skellig, into supermarkets and speciality stores in the US.

The company said the distinctively “fruity” cheese has been introduced to the US market in anticipation the “sweet” cheeses will grow in popularity in the market.

“The trend in the UK and the rest of Europe is shifting towards a sweet Cheddar,” said Roisin Hennerty, president of The IDB’s US consumer foods business. “Brand research abroad shows consumers favour sweeter cheddars over more traditional cheddars and we expect a similar taste evolution to occur in the States. Skellig captures the flavour profile that is in demand in Europe.”

Kerrygold Skellig will be available from this month at major supermarkets and speciality stores, the company said.