US pretzel maker J & J Snack Foods is set to buy ConAgra Foods’ frozen handheld business.
The deal, announced yesterday (18 April) for an undisclosed sum, will see J & J take on brands “dough enrobed” products under brands including Patio, Villa Taliano and Top Picks.
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The acquisition also includes private-label lines and manufacturing facilities in Holly Ridge, North Carolina and Weston, Oregon.
J & J president and CEO Gerald Shreiber said: “We are excited about this opportunity. This is a fine line of products that will expand our portfolio of brands to existing and new venues.”
The business, which generates sales at an annual rate of US$50m, is not expected to contribute to J & J’s operating income “in the short term”, the company said.
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