US cereal giant Kellogg has acquired the trademarks and recipes of Mother’s Cake & Cookie Co., a regional brand with a presence in the western US.

Kellogg did not purchase any other assets of the company and the deal is expected to close today (4 December), the company said.

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“Mother’s Cookies’ brands are a complementary fit to our existing cookie portfolio,” said David Mackay, Kellogg president and CEO.

“We will use our brand-building and innovation expertise, our understanding of the cookie category as well as our existing distribution infrastructure to grow the Mother’s Cookies business.”

Mother’s Cake & Cookie Co. brands include iced animal crackers, sandwich cookies and wire cut cookies. Kellogg said that it also plans to reintroduce some of Mother’s Cookies most popular lines.

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The business will be managed as part of Kellogg’s snacks division.

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Last month, US snack maker Lance obtained approval from a US bankruptcy court to be the “stalking horse” bidder for the primary assets of Mother’s Cake and Cookie Co. and a sister company, Archway Cookies. Yesterday, with the Mother’s Cake and Cookie Co. trademarks going to Kellogg, Lance announced it had secured a deal to buy the assets of Archway for US$30m.