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August 2, 2006

US: Kellogg’s Kashi launches probiotic cereal

California-based natural foods specialist Kashi Company has launched a probiotic cereal.

California-based natural foods specialist Kashi Company has launched a probiotic cereal.

The company, a subsidiary of cereals giant Kellogg, heralded Kashi Vive as the first shelf-stable probiotic food to be launched, and described it as an “all natural fusion of lightly sweetened tastes and textures […] specially formulated to balance, purify and strengthen the digestive system.”

Probiotic foods aid the digestive system but so far product development in this area has focused on dairy and generally seen the launch of products that need to be kept chilled. Sarah Lowrey, a nutritionist at Kashi, explained the company’s rationale: “We recognised that non-perishable food products capable of promoting digestive health beyond just regularity were not available in the marketplace.”

Kashi Vive contains 20% of the daily recommended values of calcium and Vitamin D. It will be sold in 12-oz. boxes.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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