US snack maker Kettle has launched baked salt & fresh ground pepper potato chips, which will be available domestically this spring.
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Kettle said it is encouraging consumers to look more closely at the labels of traditional “diet” snacks with the new product launch, which offers 65% less fat and 120kg per serving.
It becomes the fifth flavour in the company’s potato chip line, which also includes Sea Salt & Vinegar, Aged White Cheddar, Hickory Honey Barbeque and original Lightly Salted.
Kettle Brand Baked Salt & Fresh Ground Pepper Potato Chips will be available in 4oz bags for US$3.79 at supermarkets and natural food stores nationwide.
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