Kraft Foods has appointed Anthony Vernon as president of its operations in North America.

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Vernon’s move to the role of president, Kraft Foods North America will come into effect in mid-August.


 


Vernon joins Kraft from private equity firm Ripplewood Holdings. He has also worked at consumer goods giant Johnson & Johnson.

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Vernon will report to chairman and CEO Irene Rosenfeld and become a member of the Kraft executive team.


 


“Tony has an impressive history of building and sustaining iconic consumer brands. His strong track record of growth through consumer-driven innovation, world-class marketing and strong retail relationships will help to further accelerate our business performance,” said Rosenfeld.


 


Vernon replaces Rick Searer, who will retire at the end of September.

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