Kraft Foods has expanded its relationship with the South Beach Diet, positioning itself to take advantage of the satiety trend through its range of high protein and fibre foods that are designed to aide weight loss by satisfying hunger.
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“Feeling full between meals helps curb overeating and makes it easier to stick to a diet or eating plan so you can lose or maintain weight,” said Howard Brandeisky, vice president of South Beach Diet foods, Kraft. “That’s one reason why we’ve created many of the South Beach Diet foods to help satisfy hunger with protein or fibre, whether you’re following the principles of the South Beach Diet or simply looking for a nutritious meal or snack.”
The new satiety trend is gaining momentum in the dieting and weight loss category and, in conjunction with South Beach, Kraft offers a variety of products, including breakfasts, cereal bars, lunches, dinners, wrap sandwich kits, frozen pizzas and frozen entrees.
