Kraft Foods Group has created two stand-alone business units it says will reduce the complexity of its operations.

The units – meals & desserts and enhancers & snack nuts – will allow Kraft to place greater focus on brand building, the US company said today (14 June).

Meals and desserts will comprise brands such as Cool Whip whipped topping, Jet-Puffed marshmallows, Jell-O dry packaged and ready-to-eat desserts, and Velveeta dinners and meal kits. The unit will be headed by the president of Kraft’s grocery business unit, Michael Osanloo.

Enhancers and snack nuts will comprise brands such as A.1. steak sauce, Grey Poupon premium mustards, and Planters nuts, trail mixes and peanut butters. Senior VP of marketing for Oscar Mayer, Jane Hilk, will lead that division.

The new business structures and leadership appointments will be effective by 1 July and Kraft will begin reporting the financial results of the units as separate segments at the end of its third fiscal quarter.