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April 3, 2006

US: Mars extends Bravo! licence

Bravo! Foods has announced that Masterfoods USA, a division of Mars, has extended its US licence for another five years from its original expiration date of 31 December 2007. The manufacturer of fortified flavoured milks now has the license to continue manufacturing Milky Way, 3Musketeers and Starburst branded chocolate milks until 31 December 2012.

Bravo! Foods has announced that Masterfoods USA, a division of Mars, has extended its US licence for another five years from its original expiration date of 31 December 2007. The manufacturer of fortified flavoured milks now has the license to continue manufacturing Milky Way, 3Musketeers and Starburst branded chocolate milks until 31 December 2012.  


“This transaction is a key milestone in the development of Bravo!” commented Roy Warren, Bravo’s chief executive officer.


“We are delighted to be strengthening our relationship with Bravo! Foods International,” stated Michele Brown, licensing director of Masterfoods USA. “The extension of our agreement with Bravo! is yet another validation of the success of joining the expertise of Bravo! in flavored milk drinks and the very popular brands of Masterfoods USA.”

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