Fast food giant McDonald’s has enlisted the help of a panel of mothers from around the world to provide guidance and “help the company better serve the needs of mums and families both inside and outside its restaurants worldwide”.
The Global Moms Panel will focus on topics such as balanced and active lifestyle initiatives, restaurant communications and children’s well-being.
The panel comprises mothers from diverse backgrounds and includes representatives from Argentina, China, Germany, Italy, the UK and the US. The company said the initiative was part of an ongoing commitment to connect more closely with its customers and engage them in meaningful dialogue.
“McDonald’s recognises and appreciates the important role mums play in the well-being of their families,” said global chief marketing officer Mary Dillon. “We intend to listen and learn from our Global Moms Panel with the goal of providing the best possible experience for families in our restaurants around the world. We want to become the best ally we can for mums and a true partner in the well-being of families everywhere.”
However, any idea that McDonald’s has plucked its mums randomly from its restaurants in order to get a grass roots feel is quickly dispelled when one glances at the CVs of the women concerned. Clearly, while McDonald’s is seeking the maternal perspective on its business, it wants the advice of high-achieving alpha-mums. Included in the panel are no fewer than four Olympic sportswomen, a TV chef and a published child development expert!
The company said it was also setting up national Moms Panels in various countries around the world, including China, Japan, the UK and the US.