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September 10, 2020

US meat-free firm Impossible Foods picks Hong Kong again for new launch

Impossible Foods, the meat-free manufacturer, has taken its newest product off the production line to Asia.

By Dean Best

Impossible Foods has picked Hong Kong for the meat-free manufacturer’s first international launch of its new faux sausage product outside of its domestic US market.

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Hong Kong was also chosen in 2018 as the first international destination for its plant-based Impossible Burger, and its Impossible Sausage is the second product to roll-off the production line since the patties were introduced to consumers in 2016.

The Impossible Sausage made its debut in the US in January, and is now stocked in more than 22,000 locations across the country. And this week, the company introduced its Impossible Burger in Canada.

In Hong Kong, the meat-alternative sausage is now available as a “breakfast sandwich” at 200 coffee shops, and later this month will launch in additional restaurants including Fini’s, Franks Italian American, Triple O’s and Urban. 

In a statement, the California-based company said: “Impossible Foods selected Hong Kong for the international launch of Impossible Sausage because the region is a one of the world’s top culinary hot spots – home of the most discerning foodies and chefs, and a global bellwether for cultural and food trends.

“Impossible Foods’ goal is to eliminate the need for animal agriculture worldwide, particularly in Asia, where meat consumption represents 44% of the world’s demand.”

Impossible Foods claims its 45-gram ‘sausage’ contains the same amount of protein as the “leading US brand of pork sausage”, along with “60% more iron, 45% fewer calories, 60% less total fat, 50% less saturated fat and zero mg of cholesterol”.   

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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