Mars Inc has decided to bring back Super Bowl advertising for its M&M’s brand.

A 30-second commercial will air during the first quarter of Super Bowl XLVI, which takes place on 5 February. It will be the second time the brand has appeared during the American Football event.

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“We’re very excited to have M&M’S featured during one of the world’s largest parties,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “We’re confident our M&M’S spot will have everyone talking on the morning of 6 February.”

The company will announce further details about the ad in January.

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